For copywriters, The Economist’s “white out of red” ads are the supreme example of the power of good commercial writing. They are witty, sharp and knowing.
I think most copywriters will, at some point or other, have attempted to write their own version. I know I have. More than once, in fact. I’ve had another bash now. The results are below.
Think rhymes with drink
The first two variations fall around the simple fact that think rhymes with drink. So I’ve taken some fairly common end-of-the-week refrains and tweaked them to focus on the newspaper’s print publication day.
Knowledge at work
Nothing will ever be as clever as the management trainee ad. These two follow in its footsteps of trying to capture the value to your career of being well-informed.
A play on words
This is probably the most original of the variants I’ve created. It’s simple word play.
Grime is incredibly popular among creatives. It’s being used to flog everything from rum to furniture. Perhaps it could sell newspapers too? Apologies to Stormzy for this one.
A quick final note to emphasise two points. Firstly, I’m not a designer so I know the typesetting will upset many people but tough cookies. And secondly, I didn’t have the right font so I used Cambria, which I know isn’t the best substitute but, again, tough cookies.