Digital Marketing blaggers guide

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[{"selector":"#anim-0ecc56fa-5040-4c84-9c12-f3887234032d","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-35b85866-a6ac-4d62-a795-af02e61e34f8","keyframes":{"transform":["translate3d(100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-c2840496-e006-40ab-bf7f-ac5b09b3dc19","keyframes":{"transform":["translate3d(-15%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-0ec2044c-4069-4867-a35f-e027d284cb64","keyframes":{"opacity":[0,1]},"delay":390,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-537a9fc3-729a-4938-bb11-5359a3d8a06a","keyframes":{"transform":["translate3d(-10%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-8b94cd21-c9e1-49f4-b044-7230ccb1f600","keyframes":{"opacity":[0,1]},"delay":600,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-0354ff18-89ee-4edc-8379-b69edda3cdc1","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":1000,"fill":"forwards"}] START WITH INSIGHT Generating good insight is time-consuming. You must conduct research. Identify audiences and preferences. Discuss what it all means. Stare out of the window. Finally, go with the most senior person's view.

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[{"selector":"#anim-96c7d015-8c16-402c-922f-01240972e511","keyframes":{"opacity":[0,1]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-3377dc40-2f82-45fe-bf9f-945e6c3366a2","keyframes":{"transform":["scale(3)","scale(1.1)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-4555cf36-5bad-45bf-822e-530387e21b1b","keyframes":{"transform":["scale(1)","scale(0.91)"]},"delay":1000,"direction":"normal","duration":5000,"easing":"linear","fill":"both"}] [{"selector":"#anim-af2fb5c2-697a-4b38-a427-a6090d6ec089","keyframes":{"transform":["rotate(90deg) translate3d(0px, 50%, 0) rotate(-90deg)","rotate(90deg) translate3d(0px, 0px, 0) rotate(-90deg)"]},"delay":300,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-be4f9b8e-4d89-4972-8e49-7962b0e0f73c","keyframes":{"opacity":[0,1]},"delay":300,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-8664b31b-1d06-4441-a3ec-96a5dbd1be2c","keyframes":{"transform":["rotate(90deg) translate3d(0px, 100%, 0) rotate(-90deg)","rotate(90deg) translate3d(0px, 0px, 0) rotate(-90deg)"]},"delay":300,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-eb8c601f-7d37-4cc6-b142-d8ab043b8caf","keyframes":{"opacity":[0,1]},"delay":300,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] ON SOCIAL MEDIA THE COMMENT IS THE POST

[{"selector":"#anim-72182139-be06-4c43-bff7-281defbe2be0","keyframes":{"transform":["rotate(-270deg) translate3d(0px, -50px, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":600,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-a8fb4f70-608f-4060-800d-ddc8f0766af5","keyframes":{"opacity":[0,1]},"delay":600,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-8c67edbe-bace-4f13-ba9f-a101aa14a882","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-5e3b3e3a-badf-405c-bda8-64a71c669661","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-46799c4c-a19d-43e6-8218-99f2760140fe","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-2c45d134-0066-410e-99ee-221e5241ab5a","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-9faafaaa-5c55-4d02-b851-13ef2b90874b","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-79f80aba-4880-4b97-8fe4-921352a687f5","keyframes":{"opacity":[0,1]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-14c6bc4d-8cd7-4fc1-bbab-1c9ef2506b94","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-8efd513e-3b4e-4e61-97a3-b4d3d889df22","keyframes":{"opacity":[0,1]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-dec3a356-1bb6-4660-90cf-cc84ed71eeb6","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-747962c4-164a-4894-aae8-4e9afddeea03","keyframes":{"opacity":[0,1]},"delay":300,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-67067c20-4a2e-4d56-8bd0-01f6390776fe","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-c2282ca1-e2c5-4199-9e9c-310b5a96f1f9","keyframes":{"opacity":[0,1]},"delay":300,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] THE CONTENT JOURNEY. BUY NOW GRAB EYEBALLS THROW THEM TO A LANDING PAGE 3. 2. 1.

[{"selector":"#anim-12fbc8a2-ca7d-451b-8779-01dda20e8446","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-6470e695-ba5d-4e24-96d8-feb72ed3001b","keyframes":{"opacity":[0,1]},"delay":600,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-f917d1d0-ea60-45a0-b6f4-d9806ccb152e","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-c82a7c2f-d7ff-44be-8c19-e7654119e96a","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-cd5d847b-f6ae-4b81-b03b-e4fb8ba7d9cd","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-a428f865-2b81-4526-9ef0-a73a974ced31","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-842c1148-36bd-4cd5-8b72-e00a9a1fda01","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-3c75a610-03f4-4fbf-8e20-dfcda8f49b0c","keyframes":{"opacity":[0,1]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-a1eb374d-8311-4482-a878-54372776fac7","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-fc5e5f94-003f-4574-8c20-d8252a1dec31","keyframes":{"opacity":[0,1]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-bbf47f71-8c82-4e06-8784-b23e936ce9e5","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-2099667a-d7ae-46ed-8f01-11708353a9d6","keyframes":{"opacity":[0,1]},"delay":300,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-7f23f4d8-52ea-401c-90b2-23bfd3b3962b","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-bd5b3eb8-4d66-4ac9-bb75-d0ae333d7cbc","keyframes":{"opacity":[0,1]},"delay":300,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] COFFEE IS FOR CLOSERS. CALLS TO ACTION-ING ALWAYS BE C. B. A.

[{"selector":"#anim-4aaee034-5688-4252-ae35-956c1fdd2f6c","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-6f26ff8c-3bbe-4e4f-83c7-3eeadc23f11b","keyframes":{"transform":["translate3d(100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-55c2d400-ce4a-42d2-a37c-5be9c9053511","keyframes":{"transform":["translate3d(-15%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-74ef1833-b7c7-4a64-845b-d1de688603ab","keyframes":{"opacity":[0,1]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-cafc3121-af4b-48be-b108-f4b5e51bec76","keyframes":{"transform":["translate3d(-10%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-cf8ef025-533d-46ca-b6e1-c76cbc194f87","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] DON'T SWEAT VANITY METRICS Here is a long but non-exhaustive list: reach, followers, clicks, page views, impressions, subscribers, sausages.

[{"selector":"#anim-dd073d81-ecd2-4f99-878a-3a6a07eb849d","keyframes":{"opacity":[0,1]},"delay":0,"direction":"normal","duration":1200,"easing":"cubic-bezier(0.39, 0.575, 0.565, 1)","fill":"both"}] [{"selector":"#anim-358b5523-9071-4742-9a51-e494c7c594ef","keyframes":{"transform":["translate3d(0px, 75%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-09a82848-827f-4c68-a457-a1b3302995b7","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-23d8a115-dc73-4e89-90b3-1ba7a1b2253e","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.55, 0.055, 0.675, 0.19)","fill":"both"}] [{"selector":"#anim-544f8ffa-77f0-45f6-964c-6f1723598735","keyframes":{"transform":["translate3d(100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.55, 0.055, 0.675, 0.19)","fill":"both"}] [{"selector":"#anim-9610acee-fe47-4dee-9067-b79d64432c93","keyframes":{"opacity":[0,1]},"delay":800,"direction":"normal","duration":300,"easing":"linear","fill":"both"}] [{"selector":"#anim-170a6c8e-cb49-4129-9d23-5df25e790a59","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1050,"direction":"normal","duration":800,"easing":"cubic-bezier(0.55, 0.055, 0.675, 0.19)","fill":"both"}] [{"selector":"#anim-e1ad5274-2064-4756-8f7e-f9bf9af45f72","keyframes":{"transform":["translate3d(100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1050,"direction":"normal","duration":800,"easing":"cubic-bezier(0.55, 0.055, 0.675, 0.19)","fill":"both"}] [{"selector":"#anim-a7f6736d-dc30-406a-8506-8b80836de3a3","keyframes":{"opacity":[0,1]},"delay":1050,"direction":"normal","duration":300,"easing":"linear","fill":"both"}] [{"selector":"#anim-db8a47f1-4a8f-4b22-aa7d-1021e14dec5c","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":2000,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] IF IN DOUBT, SAY THIS “” Are we talking about effectiveness or efficiency?

[{"selector":"#anim-adb98fab-31ed-4fc2-9dd6-6ab434ebe006","keyframes":{"transform":["translate3d(0px, -100%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-f19cd369-ec62-4e16-a576-582749336d28","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-d7256285-9d5b-4ca6-bc08-48fbaa614460","keyframes":{"opacity":[0,1]},"delay":600,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-cadccf09-cc12-4add-bc0a-68e1b0b2ac70","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-d4ffcade-d084-4964-b757-d611b35d776e","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-4ce4c3da-c7ea-48e2-a62b-3ab0e14651f4","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-5ce8e0d1-10ca-4c85-b55d-aa7a3f48b109","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-486f1d3b-46f7-480f-a822-a5ba4861d406","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-efb88a25-733e-4218-abfb-d354088dfb52","keyframes":{"opacity":[0,1]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-0f63e9ff-86a0-4cb5-8fc2-b8c42974222e","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-68c6a032-1975-4c89-9d5e-734b6f1146cc","keyframes":{"opacity":[0,1]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-7d1ebed5-5885-4120-b636-0cb7fd3c02bf","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-4f541534-a147-4ffb-b38f-7156c50aefba","keyframes":{"opacity":[0,1]},"delay":300,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-1e653679-ff4f-4715-aa59-2b2fbbcac7d2","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-c060804e-3264-4830-9a18-848e27cf5e52","keyframes":{"opacity":[0,1]},"delay":300,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] THE BEST DEFLECTION PHRASES. WE NEED BETTER CHANNEL INTEGRATION WE SHOULD TO TAKE A WHOLE JOURNEY VIEW IT'S A BRAND ISSUE 3. 2. 1.

[{"selector":"#anim-e25ea288-d71f-45fe-b4d7-91ea5ef8aa47","keyframes":{"transform":["translate3d(0px, 25%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-26a33e52-6996-4ff1-b06d-a800e05086d3","keyframes":{"opacity":[0,1]},"delay":200,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-809eb250-8e9d-42ab-9306-c0c362242827","keyframes":{"transform":["rotate(90deg) translate3d(0px, -100%, 0) rotate(-90deg)","rotate(90deg) translate3d(0px, 0px, 0) rotate(-90deg)"]},"delay":700,"direction":"normal","duration":600,"easing":"cubic-bezier(0.215, 0.61, 0.355, 1)","fill":"both"}] WE DIDN'T HIT THE NUMBERS BUT WE LEARNT A LOT. THE ULTMATE FALLBACK LINE

[{"selector":"#anim-69f7ce23-8d75-4dc6-bb06-4fc0b18e6fa8","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":1000,"fill":"forwards"}] [{"selector":"#anim-eb7112ef-ac22-429f-822a-269460c6f951","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1000,"fill":"forwards"}] [{"selector":"#anim-5a46587c-07f8-45cf-8f23-a55b1d1e8a85","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1000,"fill":"forwards"}] [{"selector":"#anim-aba61de1-c427-44b2-950e-02fad04f149f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1000,"fill":"forwards"}] FORGET THE OMPTIMISATION CYCLE LEARN TEST

[{"selector":"#anim-03f8cb98-c92c-471e-a349-bd7cf0a5beaf","keyframes":{"transform":["translate3d(0px, -100%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-1be79f04-6c62-4284-b91b-b61c2d242558","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"forwards"}] [{"selector":"#anim-2757386e-cd12-454b-84c8-b04b0d397d7b","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-b4343f06-c338-49a5-8d4e-4862d52d51ea","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"forwards"}] [{"selector":"#anim-b7e20670-ef4a-4307-8836-178c8020e5eb","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-377ba57c-5c5f-459a-8b8c-45adfffebdc3","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-52700661-f76a-4d2d-acdf-628de052b0c9","keyframes":{"opacity":[0,1]},"delay":600,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-b03d1c9e-eea3-4b2b-ab9c-0364925bae0d","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-38b138cc-31e5-41ce-870e-3e8e77b7e0e8","keyframes":{"opacity":[0,1]},"delay":600,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-ff75e532-6680-4020-b3aa-319631f526c6","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-533dff28-5a20-4eae-bd27-1bfdd604b351","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] THE REFUGE OF CHARLATANS . "IT'S GOOD FOR BRAND AWARENESS" Hmmm. Only if you repeat the campaign a million times over. However poor the performance. Do not fall back on this. "WE GOT A LOT OF CLICKS" Clicks don't mean anyone read it or did anything having not read it. Pivot to the journey deflection statement.

[{"selector":"#anim-18e98560-6539-4098-b1df-766d9c996d8d","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-47a6a09c-172f-419a-b40b-5d69aa6a0a0b","keyframes":{"transform":["translate3d(0px, -100%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-feef08b9-d6e0-474c-9150-42d458df9b13","keyframes":{"transform":["scale(2)","scale(1.1)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-20689e88-cffc-4e25-beea-3907b71b290e","keyframes":{"transform":["scale(1)","scale(0.91)"]},"delay":1000,"direction":"normal","duration":5000,"easing":"linear","fill":"both"}] [{"selector":"#anim-4dbd3c10-3ec8-4ee0-998e-20f26de4075f","keyframes":{"transform":["translate3d(0px, -100%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-bafaebfe-f2d7-4467-b1a3-7eaf35b548c5","keyframes":{"transform":["translate3d(0px, -100%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-5b527838-4e00-4e59-9ea7-fb894b7e2ba5","keyframes":{"opacity":[0,1]},"delay":300,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-6b481fae-d708-403a-86e2-d5ac80e8f44d","keyframes":{"transform":["translate3d(0px, 315.63793%, 0)","translate3d(0px, 0px, 0)"]},"delay":900,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f15f01d-57a6-4cac-a73c-9d40d969f220","keyframes":{"transform":["translate3d(0px, 315.63793%, 0)","translate3d(0px, 0px, 0)"]},"delay":900,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] NOW GO AND ZOOM WITH A VIEW .