DIGITAL MARKETING A BLAGGERS GUIDE
START WITH INSIGHT
Generating good insight is time-consuming. You must conduct research. Identify audiences and preferences. Discuss what it all means. Stare out of the window. Finally, go with the most senior person's view.
WITH CONFI DENSE
ON SOCIAL MEDIA THE COMMENT
IS THE POST
THE CONTENT JOURNEY.
THROW THEM TO A LANDING PAGE
COFFEE IS FOR CLOSERS.
CALLS TO ACTION-ING
DON'T SWEAT VANITY METRICS
Here is a long but non-exhaustive list: reach, followers, clicks, page views, impressions, subscribers, sausages.
IF IN DOUBT, SAY THIS
Are we talking about effectiveness or efficiency?
THE BEST DEFLECTION PHRASES.
WE NEED BETTER CHANNEL INTEGRATION
WE SHOULD TO TAKE A WHOLE JOURNEY VIEW
IT'S A BRAND ISSUE
WE DIDN'T HIT THE NUMBERS BUT WE LEARNT A LOT.
THE ULTMATE FALLBACK LINE
THE OMPTIMISATION CYCLE
THE REFUGE OF CHARLATANS.
"IT'S GOOD FOR BRAND AWARENESS"
Hmmm. Only if you repeat the campaign a million times over. However poor the performance. Do not fall back on this.
"WE GOT A LOT OF CLICKS"
Clicks don't mean anyone read it or did anything having not read it. Pivot to the journey deflection statement.