As social media companies grapple with fake news and extremist content, are brands at risk of being tarnished by association? You’re launching a new campaign, you want a targeted way of reaching a particular audience and you’ve got a fun quiz to engage people, so you run some Facebook ads. Job done. But what if […]
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Articles, poems and the odd bit of whimsy
You’re at a conference, you’ve taken on a ton of information. Your brain’s trying to make sense of it all and then, very occasionally, a speaker steps up and just totally blows your mind. That happened to me recently when I heard Roeland Dietvorst, a neuroscientist who works with marketers to improve campaign outcomes. His […]
So, you’ve been asked to present to the bigwigs at the top of the firm. You’ve got some data, you’ve got an ask, you need to impress. Here are some hints to help you hit the mark. 1. How does it relate to what you’re trying to do? This is the first and most important […]