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Karan Chadda

Digital experience, marketing analytics, and AI

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September 15, 2012

A glorious Goodwood Revival

I was incredibly fortunate to spend Saturday at the Goodwood Revival. Saying I’m keen on cars is a bit of an understatement and being able to get so close to so many iconic vehicles was a real treat. Seeing the cars blast around the Goodwood circuit was brilliant. Being near enough to the action to grab a snap or two was a bonus.

My first decent snap was of this beautiful Stingray. Racing against Ferraris and E-Types, it held own its both in terms of performance and looks.20120915-225659.jpg

During the same race, I managed to capture this stunning Ferrari 250, one of the prettiest cars ever built, as it blazed across the track. As a child, I had a scale model of this car on a shelf in my room and I worshipped it. Seeing it race just yards away was a dream fulfilled.20120915-225711.jpg

There was also plenty to see in the sky, with a range of Spitfires, Hurricanes and other fighter planes and jets soaring, swooping and loop the looping.20120915-225725.jpg

Away from the track, I took the opportunity to wander around the paddock. I took a lot of photos here but the stand-out was this Mercedes. It’s louvred bonnet vents, big emblem and aggressive ‘V’ nose harks back to a time before aerodynamics, when performance came down to engine size; from the size of the bonnet, it’s a sure bet this particular car was a supercar in its day.20120915-225742.jpg

Elsewhere in the paddock was this beautiful 1950s Aston Martin racer. The badge references David Brown, who owned the firm during its 50s and 60s glory days. His initials are still used today in the names of the brand’s grand tourers.20120915-225753.jpg

Back on track there were some less exotic, but no less aggressively driven cars strutting their stuff. This chirpy Renault 4CV caught my eye with its bright blue paintwork, heavy revving and surprisingly strong performance, as it fought to keep up with bigger Jaguars and more powerful BMWs.20120915-225809.jpg

For me, the big race on Saturday was all about Cobras. These two-seaters are iconic for their wonderful design (made by AC cars of Thames Ditton fame) and, after some tweaking from American motor legend Carroll Shelby, the monstrous Ford V8s under the hood.

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Over the road, by the fairground, there were lots of classic cars for sale. My favourite was this Series One Range Rover, which has the rather snazzy chassis number: 007. The Series One is the original Range Rover. It has only two doors, despite its considerable size. It was considered so attractive when it was launched in 1970 that one was exhibited in the Louvre in Paris, France, in the early 1970s. All in all, it was a truly glorious day.

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September 13, 2012

eBay’s new logo

Today, eBay launched its new, much more pared-back and grown up logo. It’s split opinion, but change always does.

After taking a more considered look at the logo, one clever design element really struck me: the letters look like they’re not standing on the same line. The ‘e’ and the ‘a’ look like they’re behind the ‘b’ and the ‘y’. It’s a neat visual effect that’s been created through clever colour selection and by minimising the spacing between the letters.

It’s a clever nod to the old design. Well done eBay.

September 12, 2012

Will banking resurrect its reputation?

I imagine most readers will instantly snap: “No!” They’re probably right, but some of the language used recently by Antony Jenkins, Barclays’ new chief executive, and his counterparts over at Deutsche Bank, makes me think that it’s not a bad outside bet.

One statement, in particular, chimed with me. Jenkins said:

“Our ability to build a franchise over time depends on our reputation.”

He’s thinking long-term and he’s thinking about reputation. Andrew Hill over at the FT points out that Jenkins isn’t the first bank chief executive to trot out this kind of language, although Citigroup’s Chuck Prince wasn’t battling the kind of heavy regulatory onslaught today’s banking leaders are.

In a previous post, I noted the increase in the level of fines the FSA is levying; I’ve updated the chart to include the 2011 and 2012 figures. It quite starkly demonstrates how much more muscular the FSA is being in its role. Moreover, we know the FSA isn’t issuing fines at anything near the levels its US counterparts are.

So, with a hardening regulatory environment, increasing political scrutiny and a raft of new global, regional and national regulation and legislation heading its way, I think it’s a safe bet that these new attempts to address reputational issues might succeed.

September 4, 2012

Who are we talking to?

If you work in communications, you spend all day talking about social media, traditional media, content marketing, messaging, … So it’s easy to lose your bearings and start taking it all a little too seriously.

Fortunately, Twitter’s trends list is always at hand to bring you back to earth. I doubt very much that “Northern Ireland Secretary” was the most talked about topic in the UK at any point this morning, not even in Northern Ireland.

It’s a timely reminder that when we’re talking about social media and the rest, we need to bear in mind where our audience is. Yes, some of them are on Twitter and Facebook, but a massive chunk are not.

So, who are we talking to? Quite often, we’re just talking to ourselves.

This piece was originally posted here on CommsTalk.

August 16, 2012

Social media’s new Medium

Twitter Founders Ev Williams and Biz Stone are in the process of hyping up their new sites, Medium and Branch.

Not being one of the fortunate few to get pre-launch access to contribute to either site, my snooping has been limited to exploring the content.

On first impressions, Branch left me cold. The concept of allowing more in depth conversation is solid, but I’m not really one for long-running conversations on the internet. I can see specialists gathering round to discuss their particular interests, but not broader society who are generally interested in many things. The first time I looked at a conversation on Branch, my immediate reaction was that it was just a web forum of the type that has been around since the 90s. Once the site’s up and running, and you’re able to search and navigate for conversations, I’m sure it’ll prove its worth. I can definitely see its potential for collaboration and building deeper communities online. I’d say the Jury’s still out.

Medium, on the other hand, blew me away. It’s slick, it’s clever and I can see it taking on the likes of Pinterest and Tumblr and winning. The richness of the media, the breadth of what you can do and the ability to collaborate as well as stand on your own seems to fill a nice gap that sits between the microblogging type experience offered by twitter and the deeper, more time-consuming experience needed for blogging.

The templates used by Medium are visually strong, the content on there at the moment is beautiful, but can that quality be maintained? I hope it will. I’ve only spent a short amount of time poking around Medium and I’m already eager get access and start using it. If it can make others feel the same way, then it has a very bright future.

This piece was originally posted here on CommsTalk.

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