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Karan Chadda

Global digital marketing and communications leader

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April 18, 2013

The first rule of fit club

It’s always easier to achieve your fitness goals if you’re part of a group who’s committed to achieving theirs. I’ve been lucky enough to find such a group: #ASE_Fit_Club.

Now, I’m not an ASE consultant, so am a bit of a gatecrasher. However, they’ve been kind enough to include me and I’m definitely going to push myself harder as a result. My goal is to get back into the team.

You can follow my progress on my fit club page and track the group’s progress and find out what we’ve learned about collaboration, data and a whole host of other things on the fit club blog.

April 2, 2013

Train punctuality: Are we measuring the wrong thing?

Commuters constantly complain about how awful British train services are.

We complain about ticket prices but are told that the increases are needed to pay for better services in the future and to offset reductions in government subsidies (the jam tomorrow argument).

Commuters also complain about capacity: there are never any seats available, if you manage to get on a train at all. This issue is often met with the dual refrain of suggesting we work more flexibly and that capacity is being increased (using those record increases in fares).

Most of all, however, we complain about delays. Whether it’s signal failure, leaves on the line or the wrong kind of snow, there’s always a delay of some sort to contend with. The response is often that we’re wrong. That services actually run quite well, some lines are among the best in Europe for train punctuality.

Here’s a question that’s not often asked: what if train punctuality is a false measure? Perhaps commuter punctuality is what we should really care about? Instead of the number of trains getting to stations on time, perhaps we would get more useful information if we tracked the number of people being delivered to stations on time.

The majority of rail journeys occur in two bands during the day, when people are travelling to and from work. If a problem happens in rush hour, it’s possible that the majority of journeys that day will be delayed, this could be true even if the majority of trains are not. Yet we only publically measure train punctuality. Regarding passengers, we have statistics measuring kilometres travelled, the total number of passengers and capacity.

Presumably, there already exists some method of collecting data about the volume of passengers travelling at different times of the day – train operators, Network Rail and others must use such data when planning train timetables and scheduling maintenance. Such data should be made public. There is a push by government, Passenger Focus and the ORR to make more rail data available and make it available in easy to analyse formats, so change is coming on this front.

Overlaying estimated passenger volumes onto train timetables would give an initial, and fairly reliable, idea of how many people were being delayed. Such a move would switch the focus from trains to people.

It’s perfectly true that it’s easier to accurately measure train punctuality but the current measure underestimates the economic cost of rail delays. This means that train operators, Network Rail and government all make suboptimal investment decisions about rail and related infrastructure projects.

This blog post is not meant as a dig to train operators, Network Rail or any other group. Indeed, any analysis that demonstrates that delays cause higher economic costs than previously thought, might reasonably be used to argue for more funding for rail.

This idea is very simple and I cannot be the first to propose it, although searches via Google and within the ORR and Passenger Focus websites found no reference to the concept. Simple though it is, the idea is compelling. It captures lost economic output and focuses rail network performance on people not rolling stock.

This article also appeared here on the Huffington Post.

March 10, 2013

England v Italy, Twickenham, March 2013

Usually, a trip to Twickenham sees me imbibing pints, sipping scotch and heading off for a post-match curry. However, for various reasons, this wasn’t a usual visit to the home of English rugby, so I took the opportunity to test out Sony’s 50-210mm lens.

I should flag up a caveat right at the start, the editing on these pictures is a bit varied – consistency in editing is something I’m still working toward. They’re all taken from 68th row of the stadium’s middle tier, so pretty far back but with an excellent view.

English pack warm up
English pack warm up
Paralympian abseil
Paralympian abseils from the roof to deliver the match ball
Guardsman band
Guardsman band marches in to play the anthems
Full House
Full house
England appear, the stadium erupts
England appear, the stadium erupts
Flood kicks
Toby Flood keeps the scoreboard ticking over
Lineout
Parling reaching out
Care feeds in at a scrum
Care feeds in at a scrum
Orquera kicks
Orquera tried to keep ITaly in the game
Laboured attack
Even with possession, England were pretty laboured in their approach
Flood caught
Try as he might, Flood failed to make a clean break
Italy's attacking zeal
Italy showed some decent attacking zeal
Full house
Full House
For better photos contact this lot
For better photos contact this lot
A word from our sponsor
A word from our sponsor

March 3, 2013

How much? Do you know who I am?

PeerIndex, the social influence measurement firm,rolled out a new offering this week in the form of discounts based on your PeerIndex (PI) influence score.

The concept is simple: your PI score makes you eligible for different discounts. Presumably, higher scores will qualify you for larger discounts.

The discounts aren’t tailored to you, they’re offered based on your overall PI score. The hope is that you’ll find something you’ll like, that the discount will be sufficient for you to tell your friends and that your friends value your opinion.

This is influencer marketing on a broad scale. People aren’t being segmented by interest; the only contextual information is your overall PI score. Scale is key for this product to be a success, however, one thing that can be guaranteed is that as with every business that relies on volume, it will not impress the purists.

January 19, 2013

Snow and ice in and around Bushy Park

I took the opportunity to hack around Bushy Park in the lovely snow. It was surprisingly empty. A few dog walkers, some kids having snowball fight and the occasional photographer.

I managed to take a few good snaps. I’m particularly happy with the icy plants. I spotted them around the corner from the park – a happy by product of some leaky guttering.

Untitled by kchadda1

I’ve been playing around with different ways of displaying photos, the wordpress galleries are neat but I’m finding it hard to keep track of my images – some on wordpress, others on flickr, facebook, twitter and instagram. They’re all on my computer too and synced on Apple’s photostream, but I think I need to rationalise. I’m backing flickr and instagram and then sharing from those off to other sites. I’m keen to find out what others think about this set up, so do drop me line with your thoughts.

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