This is the age of the word of mouth –
The advert is out, people are in:
Loud sponsorship no longer wins,
The review from the trusted friend is king:
This is the age of the word of mouth –
Where retweets are the new high fives;
Where clout is found in Facebook likes
And all the times they’ve looped your Vines:
In this age of the word of mouth,
The right whisper’s worth more than shouts
Since weight, not volume, of a voice
Will now and then slice through the noise:
In this age of the word of mouth
You’re well-advised to listen out:
Since those who know most, softly talk
Like raindrops who precede the storm.
By Musa Okwonga
(written following a conversation with David Chancogne, founder and CTO of Traackr, the influencer marketing platform).