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Karan Chadda

Global digital marketing and communications leader

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Poetry by numbers (2015)

Poetry by Numbers was a creative project that sought to explore data through poetry. In 2015, it commissioned original poetry, pairing poets with data specialists and partnering with brands to draw meaning from data.

We live in an age that’s seeing an explosion in the volume of data we create and have access to. As the volume of data grows, drawing meaning from it becomes increasingly difficult.

We have an army of specialists, from designers to scientists, working to extract meaning from data and explain it in a way that people can understand. This task is hard and becoming harder.

Throughout history, one group of people have been able to absorb the complex world around them, distil meaning from it and communicate that meaning in a way that people not only understand but also feel. They are poets.

Read the poems

In the margin of error

The age of the word of mouth

The Weathermen

There is logical magic in the data sets

We were once tectonic

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