Karan Chadda

Global digital marketing and communications leader

Communication

The unquantified self

Beta metrics don’t hep us know ourselves, they merely provide us with known unknowns

One hundred years ago someone used a ruler and drew a line an inch long on a piece of paper. Yesterday, some found that piece of paper and, using a ruler, measured that line and found it to be an inch long. This didn’t really happen but the point stands: an inch is an inch.

Hypothetically, if a year ago, I had a Klout score of 50 and earned 2,500 Nike Fuel Points and today I have a Klout score of 55 and earn 2,000 Fuel Points, am I more influential and less active?

The correct answer is: I don’t know.

In that time both Klout and Nike have recalibrated how they calculate their metrics. Your scores from last year aren’t being measured on the same scale. A fuel point isn’t a fuel point. A Klout score isn’t a Klout score.

Now, of course, we want the most accurate metrics we can get. However, part of the appeal of metrics is that they help us understand how things have changed over time. Am I more influential? Am I more active? What is the trend? None of these questions can be answered if metrics aren’t consistent.

Wearable technology has emerged as the big trend at this year’s CES. These devices will capture a lot of data about us and a considerable portion of the captured data will be presented back encouraging us to improve ourselves but behind the hype many of these metrics will be no better than your own gut instinct.

So wear the bracelets, track your scores and enjoy the positive communities built around them, but remember that all you really know is that you don’t know. These beta metrics are Rumsfeldian ‘known unknowns’.

Vine vs. Instagram Video

Instagram launched a private messaging service today. It’s difficult to interpret the move as anything other than a response to the rise of SnapChat.

Earlier in the year, they had to make a similar move in response to Vine. The Google Trends data below show that Vine has proved more popular throughout 2013 than Instagram Video. Indeed, Instagram’s never caught up.

A note of caution: search trends obviously do not equal use so this data is only indicative. However, based on these proxy metrics, the indicators aren’t good.

[chartboot version= ‘3.0’ code= ‘1985’ border= ‘1’ width= ‘800’ height= ‘400’ attribution= ‘1’ jsondesc= ‘{“containerId”:”visualization1985″,”dataTable”:{“cols”:xxx00xxx{“id”:””,”label”:”Week”,”pattern”:””,”type”:”string”,”p”:{}},{“id”:””,”label”:”vine”,”pattern”:””,”type”:”number”,”p”:{}},{“id”:””,”label”:”instagram video”,”pattern”:””,”type”:”number”}xxx01xxx,”rows”:xxx00xxx{“c”:xxx00xxx{“v”:”2013-01-06 – 2013-01-12″,”f”:null},{“v”:14,”f”:null},{“v”:0,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-01-13 – 2013-01-19″,”f”:null},{“v”:10,”f”:null},{“v”:2,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-01-20 – 2013-01-26″,”f”:null},{“v”:27,”f”:null},{“v”:2,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-01-27 – 2013-02-02″,”f”:null},{“v”:100,”f”:null},{“v”:3,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-02-03 – 2013-02-09″,”f”:null},{“v”:51,”f”:null},{“v”:2,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-02-10 – 2013-02-16″,”f”:null},{“v”:31,”f”:null},{“v”:2,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-02-17 – 2013-02-23″,”f”:null},{“v”:30,”f”:null},{“v”:3,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-02-24 – 2013-03-02″,”f”:null},{“v”:29,”f”:null},{“v”:3,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-03-03 – 2013-03-09″,”f”:null},{“v”:24,”f”:null},{“v”:2,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-03-10 – 2013-03-16″,”f”:null},{“v”:25,”f”:null},{“v”:2,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-03-17 – 2013-03-23″,”f”:null},{“v”:29,”f”:null},{“v”:3,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-03-24 – 2013-03-30″,”f”:null},{“v”:28,”f”:null},{“v”:2,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-03-31 – 2013-04-06″,”f”:null},{“v”:35,”f”:null},{“v”:3,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-04-07 – 2013-04-13″,”f”:null},{“v”:42,”f”:null},{“v”:2,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-04-14 – 2013-04-20″,”f”:null},{“v”:39,”f”:null},{“v”:4,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-04-21 – 2013-04-27″,”f”:null},{“v”:43,”f”:null},{“v”:3,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-04-28 – 2013-05-04″,”f”:null},{“v”:46,”f”:null},{“v”:3,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-05-05 – 2013-05-11″,”f”:null},{“v”:49,”f”:null},{“v”:4,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-05-12 – 2013-05-18″,”f”:null},{“v”:47,”f”:null},{“v”:2,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-05-19 – 2013-05-25″,”f”:null},{“v”:51,”f”:null},{“v”:3,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-05-26 – 2013-06-01″,”f”:null},{“v”:50,”f”:null},{“v”:5,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-06-02 – 2013-06-08″,”f”:null},{“v”:79,”f”:null},{“v”:4,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-06-09 – 2013-06-15″,”f”:null},{“v”:94,”f”:null},{“v”:4,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-06-16 – 2013-06-22″,”f”:null},{“v”:98,”f”:null},{“v”:39,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-06-23 – 2013-06-29″,”f”:null},{“v”:62,”f”:null},{“v”:35,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-06-30 – 2013-07-06″,”f”:null},{“v”:59,”f”:null},{“v”:21,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-07-07 – 2013-07-13″,”f”:null},{“v”:62,”f”:null},{“v”:21,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-07-14 – 2013-07-20″,”f”:null},{“v”:63,”f”:null},{“v”:19,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-07-21 – 2013-07-27″,”f”:null},{“v”:67,”f”:null},{“v”:21,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-07-28 – 2013-08-03″,”f”:null},{“v”:72,”f”:null},{“v”:20,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-08-04 – 2013-08-10″,”f”:null},{“v”:78,”f”:null},{“v”:26,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-08-11 – 2013-08-17″,”f”:null},{“v”:77,”f”:null},{“v”:18,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-08-18 – 2013-08-24″,”f”:null},{“v”:80,”f”:null},{“v”:19,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-08-25 – 2013-08-31″,”f”:null},{“v”:75,”f”:null},{“v”:17,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-09-01 – 2013-09-07″,”f”:null},{“v”:81,”f”:null},{“v”:19,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-09-08 – 2013-09-14″,”f”:null},{“v”:83,”f”:null},{“v”:19,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-09-15 – 2013-09-21″,”f”:null},{“v”:77,”f”:null},{“v”:18,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-09-22 – 2013-09-28″,”f”:null},{“v”:68,”f”:null},{“v”:13,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-09-29 – 2013-10-05″,”f”:null},{“v”:65,”f”:null},{“v”:16,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-10-06 – 2013-10-12″,”f”:null},{“v”:75,”f”:null},{“v”:13,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-10-13 – 2013-10-19″,”f”:null},{“v”:78,”f”:null},{“v”:17,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-10-20 – 2013-10-26″,”f”:null},{“v”:72,”f”:null},{“v”:15,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-10-27 – 2013-11-02″,”f”:null},{“v”:71,”f”:null},{“v”:15,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-11-03 – 2013-11-09″,”f”:null},{“v”:69,”f”:null},{“v”:14,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-11-10 – 2013-11-16″,”f”:null},{“v”:84,”f”:null},{“v”:13,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-11-17 – 2013-11-23″,”f”:null},{“v”:74,”f”:null},{“v”:14,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-11-24 – 2013-11-30″,”f”:null},{“v”:67,”f”:null},{“v”:16,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-12-01 – 2013-12-07″,”f”:null},{“v”:65,”f”:null},{“v”:13,”f”:null}xxx01xxx}xxx01xxx,”p”:null},”options”:{“legend”:”right”,”title”:””,”curveType”:””,”vAxes”:xxx00xxx{“title”:”Indexed interest score”,”minValue”:null,”maxValue”:null,”viewWindow”:{“max”:null,”min”:null},”useFormatFromData”:true},{“viewWindow”:{“max”:null,”min”:null},”minValue”:null,”maxValue”:null,”useFormatFromData”:true}xxx01xxx,”animation”:{“duration”:500},”booleanRole”:”certainty”,”lineWidth”:2,”hAxis”:{“minValue”:null,”maxValue”:null,”viewWindow”:null,”viewWindowMode”:null,”useFormatFromData”:true,”title”:”Date”}},”state”:{},”view”:{},”isDefaultVisualization”:false,”chartType”:”LineChart”,”chartName”:”Interest – Vine vs. Instagram Video”}’ ]

 

UPDATE

I should clarify that the search I ran on Google Trends referenced data from searches related specifically to online communities. Also, although Instagram Video is a more cumbersome term than just Instagram, a judgment call had to be made about the best way to identify data that relates to video, rather than Instagram as a whole. As such, this proxy may underestimate the popularity of Instagram Video to some degree. Alternative terms would drastically overstate it.

Reputation vs. Brand

Much is written about the rise and rise of reputation. I took a look at Google Trends to see how popular reputation was in relation to brand. It turns out brand is much, much more searched for.

The below chart shows the findings. I set the parameters to searches in the UK focused around business and industrial issues.

This isn’t an insight or a significant finding, but it is interesting and worth being aware of.

[chartboot version= ‘3.0’ code= ‘A764’ border= ‘0’ width= ‘800’ height= ‘400’ attribution= ‘1’ jsondesc= ‘{“containerId”:”visualizationA764″,”dataTable”:{“cols”:xxx00xxx{“id”:””,”label”:”Week”,”pattern”:””,”type”:”string”},{“id”:””,”label”:”reputation”,”pattern”:””,”type”:”number”},{“id”:””,”label”:”brand”,”pattern”:””,”type”:”number”}xxx01xxx,”rows”:xxx00xxx{“c”:xxx00xxx{“v”:”2004-01-04 – 2004-01-10″,”f”:null},{“v”:0,”f”:null},{“v”:79,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-01-11 – 2004-01-17″,”f”:null},{“v”:0,”f”:null},{“v”:41,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-01-18 – 2004-01-24″,”f”:null},{“v”:0,”f”:null},{“v”:50,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-01-25 – 2004-01-31″,”f”:null},{“v”:0,”f”:null},{“v”:62,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-02-01 – 2004-02-07″,”f”:null},{“v”:0,”f”:null},{“v”:74,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-02-08 – 2004-02-14″,”f”:null},{“v”:0,”f”:null},{“v”:59,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-02-15 – 2004-02-21″,”f”:null},{“v”:0,”f”:null},{“v”:70,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-02-22 – 2004-02-28″,”f”:null},{“v”:0,”f”:null},{“v”:42,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-02-29 – 2004-03-06″,”f”:null},{“v”:0,”f”:null},{“v”:98,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-03-07 – 2004-03-13″,”f”:null},{“v”:0,”f”:null},{“v”:69,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-03-14 – 2004-03-20″,”f”:null},{“v”:0,”f”:null},{“v”:68,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-03-21 – 2004-03-27″,”f”:null},{“v”:0,”f”:null},{“v”:53,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-03-28 – 2004-04-03″,”f”:null},{“v”:0,”f”:null},{“v”:66,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-04-04 – 2004-04-10″,”f”:null},{“v”:0,”f”:null},{“v”:56,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-04-11 – 2004-04-17″,”f”:null},{“v”:0,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-04-18 – 2004-04-24″,”f”:null},{“v”:0,”f”:null},{“v”:57,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-04-25 – 2004-05-01″,”f”:null},{“v”:0,”f”:null},{“v”:75,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-05-02 – 2004-05-08″,”f”:null},{“v”:0,”f”:null},{“v”:57,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-05-09 – 2004-05-15″,”f”:null},{“v”:0,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-05-16 – 2004-05-22″,”f”:null},{“v”:0,”f”:null},{“v”:67,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-05-23 – 2004-05-29″,”f”:null},{“v”:0,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-05-30 – 2004-06-05″,”f”:null},{“v”:0,”f”:null},{“v”:66,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-06-06 – 2004-06-12″,”f”:null},{“v”:0,”f”:null},{“v”:61,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-06-13 – 2004-06-19″,”f”:null},{“v”:0,”f”:null},{“v”:60,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-06-20 – 2004-06-26″,”f”:null},{“v”:0,”f”:null},{“v”:50,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-06-27 – 2004-07-03″,”f”:null},{“v”:0,”f”:null},{“v”:46,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-07-04 – 2004-07-10″,”f”:null},{“v”:0,”f”:null},{“v”:57,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-07-11 – 2004-07-17″,”f”:null},{“v”:0,”f”:null},{“v”:72,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-07-18 – 2004-07-24″,”f”:null},{“v”:0,”f”:null},{“v”:59,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-07-25 – 2004-07-31″,”f”:null},{“v”:0,”f”:null},{“v”:57,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-08-01 – 2004-08-07″,”f”:null},{“v”:0,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-08-08 – 2004-08-14″,”f”:null},{“v”:0,”f”:null},{“v”:61,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-08-15 – 2004-08-21″,”f”:null},{“v”:0,”f”:null},{“v”:82,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-08-22 – 2004-08-28″,”f”:null},{“v”:0,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-08-29 – 2004-09-04″,”f”:null},{“v”:0,”f”:null},{“v”:53,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-09-05 – 2004-09-11″,”f”:null},{“v”:0,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-09-12 – 2004-09-18″,”f”:null},{“v”:0,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-09-19 – 2004-09-25″,”f”:null},{“v”:0,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-09-26 – 2004-10-02″,”f”:null},{“v”:0,”f”:null},{“v”:61,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-10-03 – 2004-10-09″,”f”:null},{“v”:0,”f”:null},{“v”:71,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-10-10 – 2004-10-16″,”f”:null},{“v”:0,”f”:null},{“v”:56,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-10-17 – 2004-10-23″,”f”:null},{“v”:0,”f”:null},{“v”:65,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-10-24 – 2004-10-30″,”f”:null},{“v”:0,”f”:null},{“v”:59,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-10-31 – 2004-11-06″,”f”:null},{“v”:0,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-11-07 – 2004-11-13″,”f”:null},{“v”:0,”f”:null},{“v”:62,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-11-14 – 2004-11-20″,”f”:null},{“v”:0,”f”:null},{“v”:78,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-11-21 – 2004-11-27″,”f”:null},{“v”:0,”f”:null},{“v”:61,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-11-28 – 2004-12-04″,”f”:null},{“v”:0,”f”:null},{“v”:46,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-12-05 – 2004-12-11″,”f”:null},{“v”:0,”f”:null},{“v”:64,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-12-12 – 2004-12-18″,”f”:null},{“v”:0,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-12-19 – 2004-12-25″,”f”:null},{“v”:0,”f”:null},{“v”:38,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2004-12-26 – 2005-01-01″,”f”:null},{“v”:0,”f”:null},{“v”:40,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-01-02 – 2005-01-08″,”f”:null},{“v”:0,”f”:null},{“v”:43,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-01-09 – 2005-01-15″,”f”:null},{“v”:0,”f”:null},{“v”:42,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-01-16 – 2005-01-22″,”f”:null},{“v”:0,”f”:null},{“v”:57,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-01-23 – 2005-01-29″,”f”:null},{“v”:0,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-01-30 – 2005-02-05″,”f”:null},{“v”:0,”f”:null},{“v”:45,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-02-06 – 2005-02-12″,”f”:null},{“v”:0,”f”:null},{“v”:57,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-02-13 – 2005-02-19″,”f”:null},{“v”:0,”f”:null},{“v”:59,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-02-20 – 2005-02-26″,”f”:null},{“v”:0,”f”:null},{“v”:56,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-02-27 – 2005-03-05″,”f”:null},{“v”:0,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-03-06 – 2005-03-12″,”f”:null},{“v”:0,”f”:null},{“v”:62,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-03-13 – 2005-03-19″,”f”:null},{“v”:0,”f”:null},{“v”:61,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-03-20 – 2005-03-26″,”f”:null},{“v”:0,”f”:null},{“v”:59,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-03-27 – 2005-04-02″,”f”:null},{“v”:0,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-04-03 – 2005-04-09″,”f”:null},{“v”:0,”f”:null},{“v”:71,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-04-10 – 2005-04-16″,”f”:null},{“v”:0,”f”:null},{“v”:53,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-04-17 – 2005-04-23″,”f”:null},{“v”:0,”f”:null},{“v”:46,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-04-24 – 2005-04-30″,”f”:null},{“v”:0,”f”:null},{“v”:57,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-05-01 – 2005-05-07″,”f”:null},{“v”:0,”f”:null},{“v”:53,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-05-08 – 2005-05-14″,”f”:null},{“v”:0,”f”:null},{“v”:70,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-05-15 – 2005-05-21″,”f”:null},{“v”:0,”f”:null},{“v”:41,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-05-22 – 2005-05-28″,”f”:null},{“v”:0,”f”:null},{“v”:62,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-05-29 – 2005-06-04″,”f”:null},{“v”:0,”f”:null},{“v”:43,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-06-05 – 2005-06-11″,”f”:null},{“v”:0,”f”:null},{“v”:39,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-06-12 – 2005-06-18″,”f”:null},{“v”:0,”f”:null},{“v”:50,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-06-19 – 2005-06-25″,”f”:null},{“v”:0,”f”:null},{“v”:44,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-06-26 – 2005-07-02″,”f”:null},{“v”:0,”f”:null},{“v”:45,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-07-03 – 2005-07-09″,”f”:null},{“v”:0,”f”:null},{“v”:37,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-07-10 – 2005-07-16″,”f”:null},{“v”:0,”f”:null},{“v”:41,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-07-17 – 2005-07-23″,”f”:null},{“v”:0,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-07-24 – 2005-07-30″,”f”:null},{“v”:0,”f”:null},{“v”:53,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-07-31 – 2005-08-06″,”f”:null},{“v”:0,”f”:null},{“v”:50,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-08-07 – 2005-08-13″,”f”:null},{“v”:0,”f”:null},{“v”:32,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-08-14 – 2005-08-20″,”f”:null},{“v”:0,”f”:null},{“v”:53,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-08-21 – 2005-08-27″,”f”:null},{“v”:0,”f”:null},{“v”:48,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-08-28 – 2005-09-03″,”f”:null},{“v”:0,”f”:null},{“v”:27,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-09-04 – 2005-09-10″,”f”:null},{“v”:0,”f”:null},{“v”:50,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-09-11 – 2005-09-17″,”f”:null},{“v”:0,”f”:null},{“v”:45,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-09-18 – 2005-09-24″,”f”:null},{“v”:0,”f”:null},{“v”:39,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-09-25 – 2005-10-01″,”f”:null},{“v”:0,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-10-02 – 2005-10-08″,”f”:null},{“v”:0,”f”:null},{“v”:51,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-10-09 – 2005-10-15″,”f”:null},{“v”:0,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-10-16 – 2005-10-22″,”f”:null},{“v”:0,”f”:null},{“v”:55,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-10-23 – 2005-10-29″,”f”:null},{“v”:0,”f”:null},{“v”:66,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-10-30 – 2005-11-05″,”f”:null},{“v”:0,”f”:null},{“v”:63,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-11-06 – 2005-11-12″,”f”:null},{“v”:0,”f”:null},{“v”:42,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-11-13 – 2005-11-19″,”f”:null},{“v”:0,”f”:null},{“v”:50,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-11-20 – 2005-11-26″,”f”:null},{“v”:9,”f”:null},{“v”:61,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-11-27 – 2005-12-03″,”f”:null},{“v”:0,”f”:null},{“v”:62,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-12-04 – 2005-12-10″,”f”:null},{“v”:0,”f”:null},{“v”:64,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-12-11 – 2005-12-17″,”f”:null},{“v”:0,”f”:null},{“v”:45,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-12-18 – 2005-12-24″,”f”:null},{“v”:0,”f”:null},{“v”:22,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2005-12-25 – 2005-12-31″,”f”:null},{“v”:0,”f”:null},{“v”:17,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-01-01 – 2006-01-07″,”f”:null},{“v”:0,”f”:null},{“v”:45,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-01-08 – 2006-01-14″,”f”:null},{“v”:0,”f”:null},{“v”:66,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-01-15 – 2006-01-21″,”f”:null},{“v”:0,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-01-22 – 2006-01-28″,”f”:null},{“v”:0,”f”:null},{“v”:42,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-01-29 – 2006-02-04″,”f”:null},{“v”:0,”f”:null},{“v”:51,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-02-05 – 2006-02-11″,”f”:null},{“v”:0,”f”:null},{“v”:50,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-02-12 – 2006-02-18″,”f”:null},{“v”:0,”f”:null},{“v”:57,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-02-19 – 2006-02-25″,”f”:null},{“v”:0,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-02-26 – 2006-03-04″,”f”:null},{“v”:0,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-03-05 – 2006-03-11″,”f”:null},{“v”:0,”f”:null},{“v”:66,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-03-12 – 2006-03-18″,”f”:null},{“v”:0,”f”:null},{“v”:45,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-03-19 – 2006-03-25″,”f”:null},{“v”:0,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-03-26 – 2006-04-01″,”f”:null},{“v”:0,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-04-02 – 2006-04-08″,”f”:null},{“v”:0,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-04-09 – 2006-04-15″,”f”:null},{“v”:0,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-04-16 – 2006-04-22″,”f”:null},{“v”:0,”f”:null},{“v”:62,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-04-23 – 2006-04-29″,”f”:null},{“v”:0,”f”:null},{“v”:51,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-04-30 – 2006-05-06″,”f”:null},{“v”:0,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-05-07 – 2006-05-13″,”f”:null},{“v”:6,”f”:null},{“v”:53,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-05-14 – 2006-05-20″,”f”:null},{“v”:0,”f”:null},{“v”:48,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-05-21 – 2006-05-27″,”f”:null},{“v”:0,”f”:null},{“v”:45,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-05-28 – 2006-06-03″,”f”:null},{“v”:0,”f”:null},{“v”:51,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-06-04 – 2006-06-10″,”f”:null},{“v”:0,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-06-11 – 2006-06-17″,”f”:null},{“v”:0,”f”:null},{“v”:43,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-06-18 – 2006-06-24″,”f”:null},{“v”:0,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-06-25 – 2006-07-01″,”f”:null},{“v”:0,”f”:null},{“v”:40,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-07-02 – 2006-07-08″,”f”:null},{“v”:0,”f”:null},{“v”:41,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-07-09 – 2006-07-15″,”f”:null},{“v”:0,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-07-16 – 2006-07-22″,”f”:null},{“v”:0,”f”:null},{“v”:43,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-07-23 – 2006-07-29″,”f”:null},{“v”:0,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-07-30 – 2006-08-05″,”f”:null},{“v”:0,”f”:null},{“v”:41,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-08-06 – 2006-08-12″,”f”:null},{“v”:0,”f”:null},{“v”:44,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-08-13 – 2006-08-19″,”f”:null},{“v”:0,”f”:null},{“v”:39,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-08-20 – 2006-08-26″,”f”:null},{“v”:0,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-08-27 – 2006-09-02″,”f”:null},{“v”:0,”f”:null},{“v”:37,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-09-03 – 2006-09-09″,”f”:null},{“v”:0,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-09-10 – 2006-09-16″,”f”:null},{“v”:0,”f”:null},{“v”:38,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-09-17 – 2006-09-23″,”f”:null},{“v”:0,”f”:null},{“v”:43,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-09-24 – 2006-09-30″,”f”:null},{“v”:0,”f”:null},{“v”:46,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-10-01 – 2006-10-07″,”f”:null},{“v”:0,”f”:null},{“v”:44,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-10-08 – 2006-10-14″,”f”:null},{“v”:0,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-10-15 – 2006-10-21″,”f”:null},{“v”:0,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-10-22 – 2006-10-28″,”f”:null},{“v”:0,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-10-29 – 2006-11-04″,”f”:null},{“v”:0,”f”:null},{“v”:56,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-11-05 – 2006-11-11″,”f”:null},{“v”:0,”f”:null},{“v”:46,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-11-12 – 2006-11-18″,”f”:null},{“v”:0,”f”:null},{“v”:63,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-11-19 – 2006-11-25″,”f”:null},{“v”:6,”f”:null},{“v”:50,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-11-26 – 2006-12-02″,”f”:null},{“v”:0,”f”:null},{“v”:55,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-12-03 – 2006-12-09″,”f”:null},{“v”:0,”f”:null},{“v”:50,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-12-10 – 2006-12-16″,”f”:null},{“v”:0,”f”:null},{“v”:40,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-12-17 – 2006-12-23″,”f”:null},{“v”:0,”f”:null},{“v”:32,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-12-24 – 2006-12-30″,”f”:null},{“v”:0,”f”:null},{“v”:22,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2006-12-31 – 2007-01-06″,”f”:null},{“v”:0,”f”:null},{“v”:42,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-01-07 – 2007-01-13″,”f”:null},{“v”:0,”f”:null},{“v”:57,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-01-14 – 2007-01-20″,”f”:null},{“v”:0,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-01-21 – 2007-01-27″,”f”:null},{“v”:0,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-01-28 – 2007-02-03″,”f”:null},{“v”:0,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-02-04 – 2007-02-10″,”f”:null},{“v”:0,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-02-11 – 2007-02-17″,”f”:null},{“v”:0,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-02-18 – 2007-02-24″,”f”:null},{“v”:0,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-02-25 – 2007-03-03″,”f”:null},{“v”:0,”f”:null},{“v”:48,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-03-04 – 2007-03-10″,”f”:null},{“v”:0,”f”:null},{“v”:44,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-03-11 – 2007-03-17″,”f”:null},{“v”:0,”f”:null},{“v”:39,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-03-18 – 2007-03-24″,”f”:null},{“v”:0,”f”:null},{“v”:42,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-03-25 – 2007-03-31″,”f”:null},{“v”:0,”f”:null},{“v”:60,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-04-01 – 2007-04-07″,”f”:null},{“v”:0,”f”:null},{“v”:41,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-04-08 – 2007-04-14″,”f”:null},{“v”:0,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-04-15 – 2007-04-21″,”f”:null},{“v”:0,”f”:null},{“v”:46,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-04-22 – 2007-04-28″,”f”:null},{“v”:0,”f”:null},{“v”:55,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-04-29 – 2007-05-05″,”f”:null},{“v”:0,”f”:null},{“v”:51,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-05-06 – 2007-05-12″,”f”:null},{“v”:0,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-05-13 – 2007-05-19″,”f”:null},{“v”:0,”f”:null},{“v”:63,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-05-20 – 2007-05-26″,”f”:null},{“v”:0,”f”:null},{“v”:51,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-05-27 – 2007-06-02″,”f”:null},{“v”:0,”f”:null},{“v”:46,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-06-03 – 2007-06-09″,”f”:null},{“v”:0,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-06-10 – 2007-06-16″,”f”:null},{“v”:0,”f”:null},{“v”:42,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-06-17 – 2007-06-23″,”f”:null},{“v”:0,”f”:null},{“v”:51,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-06-24 – 2007-06-30″,”f”:null},{“v”:0,”f”:null},{“v”:37,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-07-01 – 2007-07-07″,”f”:null},{“v”:0,”f”:null},{“v”:34,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-07-08 – 2007-07-14″,”f”:null},{“v”:0,”f”:null},{“v”:44,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-07-15 – 2007-07-21″,”f”:null},{“v”:0,”f”:null},{“v”:40,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-07-22 – 2007-07-28″,”f”:null},{“v”:0,”f”:null},{“v”:43,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-07-29 – 2007-08-04″,”f”:null},{“v”:0,”f”:null},{“v”:39,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-08-05 – 2007-08-11″,”f”:null},{“v”:0,”f”:null},{“v”:41,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-08-12 – 2007-08-18″,”f”:null},{“v”:0,”f”:null},{“v”:45,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-08-19 – 2007-08-25″,”f”:null},{“v”:0,”f”:null},{“v”:38,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-08-26 – 2007-09-01″,”f”:null},{“v”:0,”f”:null},{“v”:44,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-09-02 – 2007-09-08″,”f”:null},{“v”:0,”f”:null},{“v”:45,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-09-09 – 2007-09-15″,”f”:null},{“v”:0,”f”:null},{“v”:41,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-09-16 – 2007-09-22″,”f”:null},{“v”:0,”f”:null},{“v”:38,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-09-23 – 2007-09-29″,”f”:null},{“v”:0,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-09-30 – 2007-10-06″,”f”:null},{“v”:4,”f”:null},{“v”:43,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-10-07 – 2007-10-13″,”f”:null},{“v”:4,”f”:null},{“v”:41,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-10-14 – 2007-10-20″,”f”:null},{“v”:4,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-10-21 – 2007-10-27″,”f”:null},{“v”:4,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-10-28 – 2007-11-03″,”f”:null},{“v”:4,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-11-04 – 2007-11-10″,”f”:null},{“v”:4,”f”:null},{“v”:61,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-11-11 – 2007-11-17″,”f”:null},{“v”:4,”f”:null},{“v”:55,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-11-18 – 2007-11-24″,”f”:null},{“v”:4,”f”:null},{“v”:56,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-11-25 – 2007-12-01″,”f”:null},{“v”:5,”f”:null},{“v”:59,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-12-02 – 2007-12-08″,”f”:null},{“v”:4,”f”:null},{“v”:55,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-12-09 – 2007-12-15″,”f”:null},{“v”:4,”f”:null},{“v”:57,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-12-16 – 2007-12-22″,”f”:null},{“v”:4,”f”:null},{“v”:32,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-12-23 – 2007-12-29″,”f”:null},{“v”:4,”f”:null},{“v”:18,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2007-12-30 – 2008-01-05″,”f”:null},{“v”:4,”f”:null},{“v”:43,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-01-06 – 2008-01-12″,”f”:null},{“v”:4,”f”:null},{“v”:59,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-01-13 – 2008-01-19″,”f”:null},{“v”:4,”f”:null},{“v”:53,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-01-20 – 2008-01-26″,”f”:null},{“v”:4,”f”:null},{“v”:51,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-01-27 – 2008-02-02″,”f”:null},{“v”:5,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-02-03 – 2008-02-09″,”f”:null},{“v”:5,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-02-10 – 2008-02-16″,”f”:null},{“v”:3,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-02-17 – 2008-02-23″,”f”:null},{“v”:4,”f”:null},{“v”:57,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-02-24 – 2008-03-01″,”f”:null},{“v”:6,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-03-02 – 2008-03-08″,”f”:null},{“v”:4,”f”:null},{“v”:50,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-03-09 – 2008-03-15″,”f”:null},{“v”:7,”f”:null},{“v”:53,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-03-16 – 2008-03-22″,”f”:null},{“v”:5,”f”:null},{“v”:45,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-03-23 – 2008-03-29″,”f”:null},{“v”:5,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-03-30 – 2008-04-05″,”f”:null},{“v”:5,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-04-06 – 2008-04-12″,”f”:null},{“v”:5,”f”:null},{“v”:62,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-04-13 – 2008-04-19″,”f”:null},{“v”:5,”f”:null},{“v”:53,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-04-20 – 2008-04-26″,”f”:null},{“v”:5,”f”:null},{“v”:59,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-04-27 – 2008-05-03″,”f”:null},{“v”:3,”f”:null},{“v”:66,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-05-04 – 2008-05-10″,”f”:null},{“v”:3,”f”:null},{“v”:59,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-05-11 – 2008-05-17″,”f”:null},{“v”:3,”f”:null},{“v”:59,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-05-18 – 2008-05-24″,”f”:null},{“v”:3,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-05-25 – 2008-05-31″,”f”:null},{“v”:0,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-06-01 – 2008-06-07″,”f”:null},{“v”:0,”f”:null},{“v”:44,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-06-08 – 2008-06-14″,”f”:null},{“v”:0,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-06-15 – 2008-06-21″,”f”:null},{“v”:0,”f”:null},{“v”:53,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-06-22 – 2008-06-28″,”f”:null},{“v”:0,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-06-29 – 2008-07-05″,”f”:null},{“v”:3,”f”:null},{“v”:53,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-07-06 – 2008-07-12″,”f”:null},{“v”:4,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-07-13 – 2008-07-19″,”f”:null},{“v”:4,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-07-20 – 2008-07-26″,”f”:null},{“v”:4,”f”:null},{“v”:43,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-07-27 – 2008-08-02″,”f”:null},{“v”:4,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-08-03 – 2008-08-09″,”f”:null},{“v”:3,”f”:null},{“v”:44,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-08-10 – 2008-08-16″,”f”:null},{“v”:4,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-08-17 – 2008-08-23″,”f”:null},{“v”:4,”f”:null},{“v”:45,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-08-24 – 2008-08-30″,”f”:null},{“v”:4,”f”:null},{“v”:43,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-08-31 – 2008-09-06″,”f”:null},{“v”:4,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-09-07 – 2008-09-13″,”f”:null},{“v”:4,”f”:null},{“v”:91,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-09-14 – 2008-09-20″,”f”:null},{“v”:4,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-09-21 – 2008-09-27″,”f”:null},{“v”:3,”f”:null},{“v”:51,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-09-28 – 2008-10-04″,”f”:null},{“v”:0,”f”:null},{“v”:55,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-10-05 – 2008-10-11″,”f”:null},{“v”:0,”f”:null},{“v”:53,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-10-12 – 2008-10-18″,”f”:null},{“v”:0,”f”:null},{“v”:64,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-10-19 – 2008-10-25″,”f”:null},{“v”:0,”f”:null},{“v”:55,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-10-26 – 2008-11-01″,”f”:null},{“v”:0,”f”:null},{“v”:74,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-11-02 – 2008-11-08″,”f”:null},{“v”:0,”f”:null},{“v”:56,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-11-09 – 2008-11-15″,”f”:null},{“v”:3,”f”:null},{“v”:69,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-11-16 – 2008-11-22″,”f”:null},{“v”:3,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-11-23 – 2008-11-29″,”f”:null},{“v”:4,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-11-30 – 2008-12-06″,”f”:null},{“v”:0,”f”:null},{“v”:59,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-12-07 – 2008-12-13″,”f”:null},{“v”:0,”f”:null},{“v”:46,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-12-14 – 2008-12-20″,”f”:null},{“v”:0,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-12-21 – 2008-12-27″,”f”:null},{“v”:0,”f”:null},{“v”:24,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2008-12-28 – 2009-01-03″,”f”:null},{“v”:0,”f”:null},{“v”:21,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-01-04 – 2009-01-10″,”f”:null},{“v”:0,”f”:null},{“v”:46,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-01-11 – 2009-01-17″,”f”:null},{“v”:0,”f”:null},{“v”:57,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-01-18 – 2009-01-24″,”f”:null},{“v”:3,”f”:null},{“v”:59,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-01-25 – 2009-01-31″,”f”:null},{“v”:4,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-02-01 – 2009-02-07″,”f”:null},{“v”:3,”f”:null},{“v”:48,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-02-08 – 2009-02-14″,”f”:null},{“v”:3,”f”:null},{“v”:55,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-02-15 – 2009-02-21″,”f”:null},{“v”:3,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-02-22 – 2009-02-28″,”f”:null},{“v”:3,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-03-01 – 2009-03-07″,”f”:null},{“v”:4,”f”:null},{“v”:57,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-03-08 – 2009-03-14″,”f”:null},{“v”:4,”f”:null},{“v”:59,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-03-15 – 2009-03-21″,”f”:null},{“v”:4,”f”:null},{“v”:60,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-03-22 – 2009-03-28″,”f”:null},{“v”:4,”f”:null},{“v”:51,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-03-29 – 2009-04-04″,”f”:null},{“v”:4,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-04-05 – 2009-04-11″,”f”:null},{“v”:4,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-04-12 – 2009-04-18″,”f”:null},{“v”:4,”f”:null},{“v”:51,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-04-19 – 2009-04-25″,”f”:null},{“v”:4,”f”:null},{“v”:62,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-04-26 – 2009-05-02″,”f”:null},{“v”:4,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-05-03 – 2009-05-09″,”f”:null},{“v”:4,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-05-10 – 2009-05-16″,”f”:null},{“v”:3,”f”:null},{“v”:57,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-05-17 – 2009-05-23″,”f”:null},{“v”:4,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-05-24 – 2009-05-30″,”f”:null},{“v”:4,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-05-31 – 2009-06-06″,”f”:null},{“v”:3,”f”:null},{“v”:57,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-06-07 – 2009-06-13″,”f”:null},{“v”:3,”f”:null},{“v”:46,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-06-14 – 2009-06-20″,”f”:null},{“v”:3,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-06-21 – 2009-06-27″,”f”:null},{“v”:3,”f”:null},{“v”:45,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-06-28 – 2009-07-04″,”f”:null},{“v”:3,”f”:null},{“v”:43,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-07-05 – 2009-07-11″,”f”:null},{“v”:3,”f”:null},{“v”:40,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-07-12 – 2009-07-18″,”f”:null},{“v”:3,”f”:null},{“v”:44,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-07-19 – 2009-07-25″,”f”:null},{“v”:3,”f”:null},{“v”:44,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-07-26 – 2009-08-01″,”f”:null},{“v”:3,”f”:null},{“v”:48,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-08-02 – 2009-08-08″,”f”:null},{“v”:0,”f”:null},{“v”:45,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-08-09 – 2009-08-15″,”f”:null},{“v”:0,”f”:null},{“v”:44,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-08-16 – 2009-08-22″,”f”:null},{“v”:0,”f”:null},{“v”:43,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-08-23 – 2009-08-29″,”f”:null},{“v”:0,”f”:null},{“v”:41,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-08-30 – 2009-09-05″,”f”:null},{“v”:0,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-09-06 – 2009-09-12″,”f”:null},{“v”:0,”f”:null},{“v”:46,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-09-13 – 2009-09-19″,”f”:null},{“v”:0,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-09-20 – 2009-09-26″,”f”:null},{“v”:3,”f”:null},{“v”:44,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-09-27 – 2009-10-03″,”f”:null},{“v”:3,”f”:null},{“v”:53,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-10-04 – 2009-10-10″,”f”:null},{“v”:2,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-10-11 – 2009-10-17″,”f”:null},{“v”:3,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-10-18 – 2009-10-24″,”f”:null},{“v”:2,”f”:null},{“v”:60,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-10-25 – 2009-10-31″,”f”:null},{“v”:2,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-11-01 – 2009-11-07″,”f”:null},{“v”:3,”f”:null},{“v”:53,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-11-08 – 2009-11-14″,”f”:null},{“v”:3,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-11-15 – 2009-11-21″,”f”:null},{“v”:3,”f”:null},{“v”:55,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-11-22 – 2009-11-28″,”f”:null},{“v”:3,”f”:null},{“v”:55,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-11-29 – 2009-12-05″,”f”:null},{“v”:3,”f”:null},{“v”:59,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-12-06 – 2009-12-12″,”f”:null},{“v”:3,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-12-13 – 2009-12-19″,”f”:null},{“v”:4,”f”:null},{“v”:53,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-12-20 – 2009-12-26″,”f”:null},{“v”:2,”f”:null},{“v”:28,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2009-12-27 – 2010-01-02″,”f”:null},{“v”:2,”f”:null},{“v”:30,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-01-03 – 2010-01-09″,”f”:null},{“v”:2,”f”:null},{“v”:55,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-01-10 – 2010-01-16″,”f”:null},{“v”:3,”f”:null},{“v”:46,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-01-17 – 2010-01-23″,”f”:null},{“v”:3,”f”:null},{“v”:55,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-01-24 – 2010-01-30″,”f”:null},{“v”:2,”f”:null},{“v”:50,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-01-31 – 2010-02-06″,”f”:null},{“v”:3,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-02-07 – 2010-02-13″,”f”:null},{“v”:4,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-02-14 – 2010-02-20″,”f”:null},{“v”:5,”f”:null},{“v”:45,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-02-21 – 2010-02-27″,”f”:null},{“v”:3,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-02-28 – 2010-03-06″,”f”:null},{“v”:4,”f”:null},{“v”:55,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-03-07 – 2010-03-13″,”f”:null},{“v”:2,”f”:null},{“v”:60,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-03-14 – 2010-03-20″,”f”:null},{“v”:4,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-03-21 – 2010-03-27″,”f”:null},{“v”:3,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-03-28 – 2010-04-03″,”f”:null},{“v”:3,”f”:null},{“v”:41,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-04-04 – 2010-04-10″,”f”:null},{“v”:4,”f”:null},{“v”:44,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-04-11 – 2010-04-17″,”f”:null},{“v”:4,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-04-18 – 2010-04-24″,”f”:null},{“v”:3,”f”:null},{“v”:56,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-04-25 – 2010-05-01″,”f”:null},{“v”:4,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-05-02 – 2010-05-08″,”f”:null},{“v”:3,”f”:null},{“v”:46,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-05-09 – 2010-05-15″,”f”:null},{“v”:3,”f”:null},{“v”:61,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-05-16 – 2010-05-22″,”f”:null},{“v”:2,”f”:null},{“v”:48,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-05-23 – 2010-05-29″,”f”:null},{“v”:2,”f”:null},{“v”:60,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-05-30 – 2010-06-05″,”f”:null},{“v”:2,”f”:null},{“v”:48,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-06-06 – 2010-06-12″,”f”:null},{“v”:4,”f”:null},{“v”:56,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-06-13 – 2010-06-19″,”f”:null},{“v”:5,”f”:null},{“v”:57,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-06-20 – 2010-06-26″,”f”:null},{“v”:3,”f”:null},{“v”:46,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-06-27 – 2010-07-03″,”f”:null},{“v”:2,”f”:null},{“v”:53,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-07-04 – 2010-07-10″,”f”:null},{“v”:2,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-07-11 – 2010-07-17″,”f”:null},{“v”:2,”f”:null},{“v”:42,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-07-18 – 2010-07-24″,”f”:null},{“v”:3,”f”:null},{“v”:44,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-07-25 – 2010-07-31″,”f”:null},{“v”:3,”f”:null},{“v”:45,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-08-01 – 2010-08-07″,”f”:null},{“v”:3,”f”:null},{“v”:48,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-08-08 – 2010-08-14″,”f”:null},{“v”:3,”f”:null},{“v”:46,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-08-15 – 2010-08-21″,”f”:null},{“v”:4,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-08-22 – 2010-08-28″,”f”:null},{“v”:3,”f”:null},{“v”:46,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-08-29 – 2010-09-04″,”f”:null},{“v”:3,”f”:null},{“v”:45,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-09-05 – 2010-09-11″,”f”:null},{“v”:2,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-09-12 – 2010-09-18″,”f”:null},{“v”:2,”f”:null},{“v”:50,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-09-19 – 2010-09-25″,”f”:null},{“v”:2,”f”:null},{“v”:59,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-09-26 – 2010-10-02″,”f”:null},{“v”:2,”f”:null},{“v”:59,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-10-03 – 2010-10-09″,”f”:null},{“v”:3,”f”:null},{“v”:59,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-10-10 – 2010-10-16″,”f”:null},{“v”:3,”f”:null},{“v”:64,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-10-17 – 2010-10-23″,”f”:null},{“v”:2,”f”:null},{“v”:66,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-10-24 – 2010-10-30″,”f”:null},{“v”:2,”f”:null},{“v”:63,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-10-31 – 2010-11-06″,”f”:null},{“v”:4,”f”:null},{“v”:59,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-11-07 – 2010-11-13″,”f”:null},{“v”:3,”f”:null},{“v”:60,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-11-14 – 2010-11-20″,”f”:null},{“v”:4,”f”:null},{“v”:55,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-11-21 – 2010-11-27″,”f”:null},{“v”:2,”f”:null},{“v”:50,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-11-28 – 2010-12-04″,”f”:null},{“v”:2,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-12-05 – 2010-12-11″,”f”:null},{“v”:3,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-12-12 – 2010-12-18″,”f”:null},{“v”:4,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-12-19 – 2010-12-25″,”f”:null},{“v”:3,”f”:null},{“v”:37,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2010-12-26 – 2011-01-01″,”f”:null},{“v”:3,”f”:null},{“v”:35,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-01-02 – 2011-01-08″,”f”:null},{“v”:3,”f”:null},{“v”:62,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-01-09 – 2011-01-15″,”f”:null},{“v”:5,”f”:null},{“v”:66,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-01-16 – 2011-01-22″,”f”:null},{“v”:3,”f”:null},{“v”:64,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-01-23 – 2011-01-29″,”f”:null},{“v”:3,”f”:null},{“v”:63,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-01-30 – 2011-02-05″,”f”:null},{“v”:5,”f”:null},{“v”:70,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-02-06 – 2011-02-12″,”f”:null},{“v”:3,”f”:null},{“v”:64,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-02-13 – 2011-02-19″,”f”:null},{“v”:3,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-02-20 – 2011-02-26″,”f”:null},{“v”:5,”f”:null},{“v”:60,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-02-27 – 2011-03-05″,”f”:null},{“v”:3,”f”:null},{“v”:61,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-03-06 – 2011-03-12″,”f”:null},{“v”:3,”f”:null},{“v”:56,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-03-13 – 2011-03-19″,”f”:null},{“v”:4,”f”:null},{“v”:63,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-03-20 – 2011-03-26″,”f”:null},{“v”:3,”f”:null},{“v”:62,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-03-27 – 2011-04-02″,”f”:null},{“v”:3,”f”:null},{“v”:68,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-04-03 – 2011-04-09″,”f”:null},{“v”:3,”f”:null},{“v”:71,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-04-10 – 2011-04-16″,”f”:null},{“v”:5,”f”:null},{“v”:67,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-04-17 – 2011-04-23″,”f”:null},{“v”:2,”f”:null},{“v”:61,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-04-24 – 2011-04-30″,”f”:null},{“v”:3,”f”:null},{“v”:56,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-05-01 – 2011-05-07″,”f”:null},{“v”:4,”f”:null},{“v”:68,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-05-08 – 2011-05-14″,”f”:null},{“v”:4,”f”:null},{“v”:66,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-05-15 – 2011-05-21″,”f”:null},{“v”:4,”f”:null},{“v”:69,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-05-22 – 2011-05-28″,”f”:null},{“v”:3,”f”:null},{“v”:67,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-05-29 – 2011-06-04″,”f”:null},{“v”:3,”f”:null},{“v”:66,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-06-05 – 2011-06-11″,”f”:null},{“v”:3,”f”:null},{“v”:59,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-06-12 – 2011-06-18″,”f”:null},{“v”:2,”f”:null},{“v”:62,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-06-19 – 2011-06-25″,”f”:null},{“v”:3,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-06-26 – 2011-07-02″,”f”:null},{“v”:4,”f”:null},{“v”:61,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-07-03 – 2011-07-09″,”f”:null},{“v”:4,”f”:null},{“v”:61,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-07-10 – 2011-07-16″,”f”:null},{“v”:3,”f”:null},{“v”:60,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-07-17 – 2011-07-23″,”f”:null},{“v”:2,”f”:null},{“v”:61,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-07-24 – 2011-07-30″,”f”:null},{“v”:4,”f”:null},{“v”:82,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-07-31 – 2011-08-06″,”f”:null},{“v”:3,”f”:null},{“v”:60,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-08-07 – 2011-08-13″,”f”:null},{“v”:2,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-08-14 – 2011-08-20″,”f”:null},{“v”:3,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-08-21 – 2011-08-27″,”f”:null},{“v”:3,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-08-28 – 2011-09-03″,”f”:null},{“v”:2,”f”:null},{“v”:53,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-09-04 – 2011-09-10″,”f”:null},{“v”:2,”f”:null},{“v”:53,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-09-11 – 2011-09-17″,”f”:null},{“v”:2,”f”:null},{“v”:63,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-09-18 – 2011-09-24″,”f”:null},{“v”:3,”f”:null},{“v”:62,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-09-25 – 2011-10-01″,”f”:null},{“v”:2,”f”:null},{“v”:65,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-10-02 – 2011-10-08″,”f”:null},{“v”:2,”f”:null},{“v”:62,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-10-09 – 2011-10-15″,”f”:null},{“v”:2,”f”:null},{“v”:66,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-10-16 – 2011-10-22″,”f”:null},{“v”:3,”f”:null},{“v”:64,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-10-23 – 2011-10-29″,”f”:null},{“v”:4,”f”:null},{“v”:65,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-10-30 – 2011-11-05″,”f”:null},{“v”:3,”f”:null},{“v”:73,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-11-06 – 2011-11-12″,”f”:null},{“v”:3,”f”:null},{“v”:71,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-11-13 – 2011-11-19″,”f”:null},{“v”:4,”f”:null},{“v”:83,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-11-20 – 2011-11-26″,”f”:null},{“v”:2,”f”:null},{“v”:76,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-11-27 – 2011-12-03″,”f”:null},{“v”:4,”f”:null},{“v”:74,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-12-04 – 2011-12-10″,”f”:null},{“v”:3,”f”:null},{“v”:71,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-12-11 – 2011-12-17″,”f”:null},{“v”:2,”f”:null},{“v”:63,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-12-18 – 2011-12-24″,”f”:null},{“v”:3,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2011-12-25 – 2011-12-31″,”f”:null},{“v”:3,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-01-01 – 2012-01-07″,”f”:null},{“v”:3,”f”:null},{“v”:57,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-01-08 – 2012-01-14″,”f”:null},{“v”:4,”f”:null},{“v”:67,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-01-15 – 2012-01-21″,”f”:null},{“v”:4,”f”:null},{“v”:69,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-01-22 – 2012-01-28″,”f”:null},{“v”:3,”f”:null},{“v”:65,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-01-29 – 2012-02-04″,”f”:null},{“v”:4,”f”:null},{“v”:64,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-02-05 – 2012-02-11″,”f”:null},{“v”:3,”f”:null},{“v”:60,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-02-12 – 2012-02-18″,”f”:null},{“v”:2,”f”:null},{“v”:75,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-02-19 – 2012-02-25″,”f”:null},{“v”:4,”f”:null},{“v”:68,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-02-26 – 2012-03-03″,”f”:null},{“v”:5,”f”:null},{“v”:71,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-03-04 – 2012-03-10″,”f”:null},{“v”:3,”f”:null},{“v”:70,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-03-11 – 2012-03-17″,”f”:null},{“v”:4,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-03-18 – 2012-03-24″,”f”:null},{“v”:3,”f”:null},{“v”:51,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-03-25 – 2012-03-31″,”f”:null},{“v”:3,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-04-01 – 2012-04-07″,”f”:null},{“v”:3,”f”:null},{“v”:44,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-04-08 – 2012-04-14″,”f”:null},{“v”:3,”f”:null},{“v”:43,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-04-15 – 2012-04-21″,”f”:null},{“v”:3,”f”:null},{“v”:86,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-04-22 – 2012-04-28″,”f”:null},{“v”:3,”f”:null},{“v”:100,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-04-29 – 2012-05-05″,”f”:null},{“v”:2,”f”:null},{“v”:97,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-05-06 – 2012-05-12″,”f”:null},{“v”:3,”f”:null},{“v”:85,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-05-13 – 2012-05-19″,”f”:null},{“v”:3,”f”:null},{“v”:70,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-05-20 – 2012-05-26″,”f”:null},{“v”:3,”f”:null},{“v”:67,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-05-27 – 2012-06-02″,”f”:null},{“v”:3,”f”:null},{“v”:56,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-06-03 – 2012-06-09″,”f”:null},{“v”:2,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-06-10 – 2012-06-16″,”f”:null},{“v”:3,”f”:null},{“v”:50,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-06-17 – 2012-06-23″,”f”:null},{“v”:4,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-06-24 – 2012-06-30″,”f”:null},{“v”:3,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-07-01 – 2012-07-07″,”f”:null},{“v”:2,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-07-08 – 2012-07-14″,”f”:null},{“v”:3,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-07-15 – 2012-07-21″,”f”:null},{“v”:2,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-07-22 – 2012-07-28″,”f”:null},{“v”:2,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-07-29 – 2012-08-04″,”f”:null},{“v”:2,”f”:null},{“v”:45,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-08-05 – 2012-08-11″,”f”:null},{“v”:2,”f”:null},{“v”:44,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-08-12 – 2012-08-18″,”f”:null},{“v”:3,”f”:null},{“v”:46,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-08-19 – 2012-08-25″,”f”:null},{“v”:3,”f”:null},{“v”:51,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-08-26 – 2012-09-01″,”f”:null},{“v”:4,”f”:null},{“v”:57,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-09-02 – 2012-09-08″,”f”:null},{“v”:1,”f”:null},{“v”:59,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-09-09 – 2012-09-15″,”f”:null},{“v”:4,”f”:null},{“v”:56,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-09-16 – 2012-09-22″,”f”:null},{“v”:4,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-09-23 – 2012-09-29″,”f”:null},{“v”:3,”f”:null},{“v”:51,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-09-30 – 2012-10-06″,”f”:null},{“v”:4,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-10-07 – 2012-10-13″,”f”:null},{“v”:3,”f”:null},{“v”:50,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-10-14 – 2012-10-20″,”f”:null},{“v”:5,”f”:null},{“v”:56,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-10-21 – 2012-10-27″,”f”:null},{“v”:6,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-10-28 – 2012-11-03″,”f”:null},{“v”:4,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-11-04 – 2012-11-10″,”f”:null},{“v”:4,”f”:null},{“v”:48,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-11-11 – 2012-11-17″,”f”:null},{“v”:5,”f”:null},{“v”:51,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-11-18 – 2012-11-24″,”f”:null},{“v”:6,”f”:null},{“v”:56,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-11-25 – 2012-12-01″,”f”:null},{“v”:13,”f”:null},{“v”:56,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-12-02 – 2012-12-08″,”f”:null},{“v”:16,”f”:null},{“v”:55,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-12-09 – 2012-12-15″,”f”:null},{“v”:14,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-12-16 – 2012-12-22″,”f”:null},{“v”:12,”f”:null},{“v”:39,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-12-23 – 2012-12-29″,”f”:null},{“v”:13,”f”:null},{“v”:32,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2012-12-30 – 2013-01-05″,”f”:null},{“v”:14,”f”:null},{“v”:39,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-01-06 – 2013-01-12″,”f”:null},{“v”:17,”f”:null},{“v”:54,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-01-13 – 2013-01-19″,”f”:null},{“v”:15,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-01-20 – 2013-01-26″,”f”:null},{“v”:17,”f”:null},{“v”:44,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-01-27 – 2013-02-02″,”f”:null},{“v”:15,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-02-03 – 2013-02-09″,”f”:null},{“v”:16,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-02-10 – 2013-02-16″,”f”:null},{“v”:15,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-02-17 – 2013-02-23″,”f”:null},{“v”:16,”f”:null},{“v”:48,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-02-24 – 2013-03-02″,”f”:null},{“v”:13,”f”:null},{“v”:50,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-03-03 – 2013-03-09″,”f”:null},{“v”:15,”f”:null},{“v”:53,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-03-10 – 2013-03-16″,”f”:null},{“v”:16,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-03-17 – 2013-03-23″,”f”:null},{“v”:14,”f”:null},{“v”:63,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-03-24 – 2013-03-30″,”f”:null},{“v”:13,”f”:null},{“v”:56,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-03-31 – 2013-04-06″,”f”:null},{“v”:13,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-04-07 – 2013-04-13″,”f”:null},{“v”:14,”f”:null},{“v”:50,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-04-14 – 2013-04-20″,”f”:null},{“v”:14,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-04-21 – 2013-04-27″,”f”:null},{“v”:16,”f”:null},{“v”:53,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-04-28 – 2013-05-04″,”f”:null},{“v”:13,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-05-05 – 2013-05-11″,”f”:null},{“v”:12,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-05-12 – 2013-05-18″,”f”:null},{“v”:15,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-05-19 – 2013-05-25″,”f”:null},{“v”:10,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-05-26 – 2013-06-01″,”f”:null},{“v”:3,”f”:null},{“v”:42,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-06-02 – 2013-06-08″,”f”:null},{“v”:3,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-06-09 – 2013-06-15″,”f”:null},{“v”:3,”f”:null},{“v”:55,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-06-16 – 2013-06-22″,”f”:null},{“v”:2,”f”:null},{“v”:58,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-06-23 – 2013-06-29″,”f”:null},{“v”:2,”f”:null},{“v”:51,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-06-30 – 2013-07-06″,”f”:null},{“v”:2,”f”:null},{“v”:47,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-07-07 – 2013-07-13″,”f”:null},{“v”:2,”f”:null},{“v”:46,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-07-14 – 2013-07-20″,”f”:null},{“v”:3,”f”:null},{“v”:45,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-07-21 – 2013-07-27″,”f”:null},{“v”:3,”f”:null},{“v”:45,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-07-28 – 2013-08-03″,”f”:null},{“v”:2,”f”:null},{“v”:43,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-08-04 – 2013-08-10″,”f”:null},{“v”:2,”f”:null},{“v”:44,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-08-11 – 2013-08-17″,”f”:null},{“v”:3,”f”:null},{“v”:43,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-08-18 – 2013-08-24″,”f”:null},{“v”:2,”f”:null},{“v”:42,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-08-25 – 2013-08-31″,”f”:null},{“v”:3,”f”:null},{“v”:40,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-09-01 – 2013-09-07″,”f”:null},{“v”:2,”f”:null},{“v”:42,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-09-08 – 2013-09-14″,”f”:null},{“v”:2,”f”:null},{“v”:48,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-09-15 – 2013-09-21″,”f”:null},{“v”:3,”f”:null},{“v”:46,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-09-22 – 2013-09-28″,”f”:null},{“v”:3,”f”:null},{“v”:46,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-09-29 – 2013-10-05″,”f”:null},{“v”:2,”f”:null},{“v”:49,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-10-06 – 2013-10-12″,”f”:null},{“v”:3,”f”:null},{“v”:52,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-10-13 – 2013-10-19″,”f”:null},{“v”:3,”f”:null},{“v”:51,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-10-20 – 2013-10-26″,”f”:null},{“v”:4,”f”:null},{“v”:55,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”2013-10-27 – 2013-11-02″,”f”:null},{“v”:3,”f”:null},{“v”:52,”f”:null}xxx01xxx}xxx01xxx,”p”:null},”options”:{“legend”:”right”,”title”:”Interest over time – source: Google Trends”,”curveType”:”function”,”vAxes”:xxx00xxx{“title”:”Indexed score”,”minValue”:0,”maxValue”:110,”viewWindow”:{“max”:110,”min”:0},”useFormatFromData”:false,”viewWindowMode”:”explicit”,”formatOptions”:{“source”:”none”,”prefix”:””,”suffix”:””}},{“viewWindow”:{“max”:null,”min”:null},”minValue”:null,”maxValue”:null,”useFormatFromData”:true}xxx01xxx,”animation”:{“duration”:500},”booleanRole”:”certainty”,”lineWidth”:2,”hAxis”:{“useFormatFromData”:true,”title”:”2004 – present”,”titleTextStyle”:{“color”:”#222″,”fontSize”:12,”italic”:true},”textStyle”:{“color”:”none”,”fontSize”:12},”viewWindow”:null,”minValue”:null,”maxValue”:null,”viewWindowMode”:null},”domainAxis”:{“direction”:1},”series”:{“0″:{},”1”:{“color”:”#dc3912″}}},”state”:{},”view”:{},”isDefaultVisualization”:true,”chartType”:”LineChart”,”chartName”:”Reputation vs. Brand”}’ ]

A huge thank you must go out to @JrAthletics for helping set up the plugin for the above chart. Please do follow @JrAthletics on Twitter and check out the website juniorathletics.co.uk.

A tale of two retailers

As Christmas approaches and the nights draw in, families gather and stories are told. Well, gather round my digital kin and let me draw a scene in your minds of two iconic British brands with the help of two iconic British scribes.

Two retailers, both alike in dignity,
In wintry London, where we lay our scene,
For festive sales targets, break new advertising,

Where creative minds, leave creative egos green.

It is the best of times, if you’re John Lewis, it is the worst of times, if you’re Marks & Spencer.

These two titans of British retail are going through very different experiences. John Lewis continues to grow robustly whereas poor M&S, despite the strength of its food business, desperately needs to turnaround its declining, core clothing business.

In what has become an annual marketing tradition, both have released their Christmas adverts this week, hoping to lure shoppers into their stores.

The ads take strongly different approaches.

John Lewis features a single product in an ad full of emotion and heart-tugging narrative. Meanwhile, M&S sticks just about every last piece of clothing it stocks into a fairy tale fantasy that usefully has a supermodel in her smalls a couple of times.

The way their messages are delivered couldn’t be more starkly different but don’t for a second believe that one aims to sell and the other is brand building. Both seek to sell, sell, sell.

The difference is that John Lewis is confident in the knowledge that customers like its products. Indeed, the ad’s headline characters — a hare and a bear — are now products too; you can buy cuddly toy versions of them. So the message is, we know what Christmas is all about and we have the perfect presents for your loved ones. Buy them at John Lewis.

Marks & Spencer, or Magic & Sparkle as it brands itself in the ad, needs to change opinions about its clothing range. A clothing range that has seen sales drop for nine successive quarters. It’s not going to do that by saying it’s got the right presents for the people you care about. It’s got to demonstrate that it actually does have those products because the shoppers don’t think it does. So it spends the ad saying, ‘Look, this is nice. So is this. And this too. By the way have you seen this?”

Despite the different approaches, both ads are far, far better things that the retailers do, than their competitors have ever done.

NOTE: I apologise profusely to William Shakespeare and Charles Dickens

Who wants to be acquired?

Companies are increasingly sophisticated with their direct marketing. Personalised letters and emails arrive, the contents of which are often tailored based on some sort of segmentation. Then the message is ruined as someone you’ve never heard of, with a job title like ‘Head of Acquisition Marketing’ or ‘Senior Customer Retention Manager’, signs it off.

Now, these people are senior marketers within their organisations. They’ve worked hard, they’ve helped to create an advanced direct marketing programme. Why then, do they undermine their sophisticated marketing structure by signing it off themselves? Why not the ‘Head of Customer Service’ or someone else who’s actually customer facing?

No one wants to be marketed to, still less do they wish to be acquired. So build the systems, develop the segments, come up with really creative content, but then take a step back. Stand in the background and let client facing people step to the front. You’ll acquire more customers from the shadows.