- How will 280 characters change the narrative arc of a tweet?
- Why won’t Facebook allow us to write the calls to action on buttons?
- Ditto Google My Business.
- Do your brand guidelines take a view on emojis?
- And stickers?
- When you say you want your brand to be more human, which particular human do you want it to be like?
- If you want the call to action to say “buy now”, does the link actually take people to checkout or will it disappoint them by landing them a few clicks away?