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Karan Chadda

Global digital marketing and communications leader

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September 27, 2017

10 quick-fire responses to Twitter’s 280 character trial

  1. Double the length, half the insight.
  2. I was going to write a short note, but didn’t have time so I wrote a long one.
  3. At least 100-tweet threads will be half the length.
  4. Sedentary thinking leads to bloated ideas.
  5. War with North Korea is now twice as likely.
  6. Less editing lowers quality.
  7. You’re not supposed to feed the trolls!
  8. If brevity is the soul of wit, Twitter’s soul is dying.
  9. We have double the characters to lament losing a sixth of our Jaffa Cakes.
  10. Too many tweets makes a tw*t (ht @David_Cameron).

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