PR as a management discipline
Last week, the second edition of FutureProof was launched at an excellent event hosted by the PRCA. Edited by Sarah Hall, the book contains 39 chapters written by leading communicators. It includes a chapter I wrote on CSR.
If you want to learn more about FuturePRoof, Stephen Waddington has written an excellent post titled ‘A story of two books about public relations – separated ‘by 25 years’. As has Paul Sutton, who describes it as, “call to arms for the PR industry.” Meanwhile you can listen to interviews with some of the authors on the C-Suite Podcast, whose team came down for the launch and spoke to some of the authors.