Measurement is big and will only get bigger. The user data generated by digital channels allows us to cut website visits or social media interactions in a variety of ways. At first the abundance of data was amazing. Then it became confusing. Now, if we’re honest, it’s become hugely convenient. It’s possible to put a […]
Digital marketing and comms.
Some business insights.
A light smattering of poetry.
Articles, poems and the odd bit of whimsy
A business has objectives and a strategy. It then needs plans for delivery, plus good quality tactical execution and sensible measures to monitor progress. What it doesn’t need is a strategy at every level. It doesn’t need an SEO strategy, content strategy, engagement strategy and social strategy sitting on top of one another. It doesn’t […]
As social media companies grapple with fake news and extremist content, are brands at risk of being tarnished by association? You’re launching a new campaign, you want a targeted way of reaching a particular audience and you’ve got a fun quiz to engage people, so you run some Facebook ads. Job done. But what if […]